Practical Case Studies, Research and Training for Marketers

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Marketer Vs Machines: We need to train the marketer to train the machine.

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Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

March 7, 2023 — Listen to Melissa-Ann Chan, Head of Marketing, Arta Finance, discuss marketing for artificial intelligence (AI) and machine learning (ML), taking Google Pay adoption from 0 to becoming the largest digital payments app in India, and much more.

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Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance

Marketing Testing: How marketers tested an email form, product bundle, and advertising channels to increase marketing performance

March 1, 2023 — Read on for examples from the world’s largest animal health company, a commercial gym equipment manufacturer, and a SaaS company.

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PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49)

PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49)

February 23, 2023 — Listen now to get ideas for word-of-mouth marketing, crisis management, and video from Jeff Bradford, President, Dalton Nashville.

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