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Authentic Marketing: How ditching TikTok influencers for raw authenticity drove a postpartum brand from $8k to $3.6M

Authentic Marketing: How ditching TikTok influencers for raw authenticity drove a postpartum brand from $8k to $3.6M

November 21, 2024 — While most brands are rushing to work with influencers, one postpartum wear company found its millions by doing the exact opposite...

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Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (podcast episode #118)

Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (podcast episode #118)

November 19, 2024 — Listen to Allyson Havener, Chief Marketing Officer, TrustRadius, discuss cross-functional collaboration, customer voice, and category creation.

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Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (podcast episode #117)

Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (podcast episode #117)

November 12, 2024 — Listen to Renee Miller, Founder and Executive Creative Director, The Miller Group, discuss emotional storytelling, customer insight gathering, and second chances.

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