MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Marketing Data: 5 mini case studies where marketers turned information into insight
September 22, 2020 — We live in an era of “data-driven marketing.” Great buzzword, but what does that look like exactly? Take a peek at specific examples from your marketing peers in this article.
Marketing 101: What is source/medium?
September 15, 2020 — Analytics tools are filled with different types of data. Some, like traffic or audience, seem straightforward. Others are a little less obvious. Read on or a quick look at an important data term.
September 8, 2020 — If you weren’t facing the current global uncertainty, you would feel it from somewhere else. Your company. Your industry. Technology. Business partners. So in this article we bring you ideas and resources to help you master these changing times.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
