MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 22, 2021
February 18, 2021
February 16, 2021
February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on.
He thought the advice was helpful, so we’re sharing it with you today in this blog post.
February 8, 2021 — Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals?
To help you learn from your peers’ mistakes, we bring you this article.
February 3, 2021 — If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50…but what does that really tell you?
So instead, we go company by company (often with added context) in this article.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Get better business results with a skillfully applied customer-first marketing strategy.
Marketing 101: What are grids (design)?
Free Template to Help You Win Approval for Proposed Projects, Campaigns and Ideas
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign