MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
How to create and grow a product-oriented community
April 30, 2026 — Step-by-step guidance – with case studies and lessons from marketers like you.
How to communicate ‘why us’ without hype
April 24, 2026 — Print out your marketing. Draw a red line through adjectives like ‘leading’ and ‘cutting-edge.’ Then read this article for ideas on what to replace them with.
April 17, 2026 — Step-by-step guide with real-world case studies to help you get your personal and company’s brand cited by the LLMs (large language models) that power AI.
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Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)
