If you can't find an answer to your question below please contact our general Customer Service at:
Questions about your email account & newsletters:
Questions about advertising:
Questions about appearing in MarketingSherpa stories:
Questions about MarketingSherpa from bloggers, events seeking speakers, vendors and others:
- How to change your email address or cancel/stop getting email from us
It's easy and takes about 15 seconds at our preference center.
- How did my name get added to this list?
We only send email such as newsletter issues to people who specifically requested it by adding their name to our opt-in form. We do *not* harvest names from Web sites, use append services, or add names to our list on an "opt-out" basis. We are strictly opt-in.
In fact we used to be double opt-in, but found that confirmation messages were being eaten by filters, so people who wanted to be subscribers sometimes couldn't be. So we switched to single opt-in for the time being.
Occasionally someone signs up colleagues using our subscription form. We neither appreciate nor condone this practice.
If your name has been added to our list by a colleague, and you don't wish to receive our materials, please do unsubscribe immediately with our thanks at our preference center.
- Privacy: How safe is my email address with MarketingSherpa?
The Highlights: We never rent, barter or otherwise allow names on our email lists to be mailed third-party newsletters, offers, or other broadcast communications. We also won't email you promotional materials of our own unless you have specifically asked for them or you purchased an identical item such as a past edition of a particular title.
We do not ever rent out our email names or send single "blasts" on behalf of sponsors. We also do not accept paid advertising in any of our newsletters or on our main website.
- I'm in PR: How can I plant a story in a MarketingSherpa newsletter?
The short answer is, you can't. However, we are always interested in story ideas that we ourselves might research and write. Got an idea for someone we should interview or a topic to cover? Feel free to send a personal note to firstname.lastname@example.org explaining why it would be helpful to the MarketingSherpa audience.
You may link to our articles at no cost and with our thanks. Our article addresses are permanent. However, we ask that you respect our copyright and not lift more than three to four sentences directly from any article for your blog or other publication. We also ask that you not copy charts, cartoons or other graphics without our explicit permission. Our content *is* our product and we work extremely hard to develop it — please don't steal. Thank you.
While the above info is specific to using our content within your own content, here are some other questions we have gotten about sharing our content with your clients in general or in an education setting like a college course, along with the conditions of use/permissions for our free articles, case studies, videos, etc. presented on our website.
Can we share for free as a link to your website via our client email blasts?
Can we present your content fully in our newsletters with copyright attribution to you?
Yes, with copyright attributed to MarketingSherpa. Please include a byline (naming the author of the piece), along with a statement at the top and link back to the original. For example: This case study was originally published on MarketingSherpa on April 11, 2018.
Can we incorporate case studies as part of our own paid workshops (slides, presentations, etc.)?
Yes. Similar to above, please include a byline and link back to the original in a footnote. That would look like … Source: Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center, published on MarketingSherpa by Author’s Name.
Can we have free links to articles/case studies on our website, Facebook, LinkedIn or Twitter accounts to share with the world?
Absolutely. And if you mention our social media accounts (here are links to our accounts on Facebook, LinkedIn, Twitter ) we might even retweet, like, etc. your social media posts.
Can we present your content fully with copyright attribution to you on our website, LinkedIn, Facebook, Twitter, etc.?
Yes, with copyright attribution to MarketingSherpa. Please include a byline (naming the author of the piece), along with a statement at the top and link back to the original. For example: This case study was originally published on MarketingSherpa on April 11, 2018. Also, please include a canonical tag indicating where it was originally published if you publish on your website.
Can we include your content as part of a sales pitch where we can offer to share for free such amazing free articles from your website, with copyright attribution?
You cannot use our content to imply endorsement of your services. However, if you simply want to let potential clients know that, as part of working with you, you will keep them up-to-date on the latest relevant marketing information, you are welcome to do so. Again, with clear copyright attribution as to the source of the content.
I have a situation so revolutionary, so innovative, so breathtaking in its originality, that the world has never conceived of it before. Do I have permission to do it?
Wow. Sounds exciting. If you have a permissions questions that we haven’t addressed here, just send us an email at email@example.com . We are friendly and responsive.
- Want a Sherpa staffer to speak at your event?
We frequently provide keynote and guest-star speakers to trade shows, association meetings, and internal corporate events. However, MarketingSherpa staff availability is limited — we have about 20 openings per year and these are generally booked 6-9 months in advance. So, in addition, we offer virtual speeches — participating in webinars, teleseminars and videocasts for about 40 groups per year. For information on either opportunity, contact Speakers@MarketingSherpa.com.
General Customer Service — business days 9am-5pm Eastern Time
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Marketer Vs Machine
Marketer Vs Machine: We need to train the marketer to train the machine.Watch Now >
Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)See Course >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.