MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not).
So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.
Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.'
Our offices are located in beautiful Jacksonville, FL. With a riverfront downtown, miles of beaches, natural splendors and a healthy cultural community, Jacksonville is the one of the country's hottest vacation destinations.
MarketingSherpa is a subsidiary of MECLABS Institute, the world's largest research institute dedicated to discovering how people make choices.
Case Study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing. We conduct hundreds of these hour-long interviews per year.
Surveys of our readership, marketing, advertising and PR professionals.
Surveys of your prospects and customers, including consumers, technology professionals and business execs, to discover what they think of marketing that's targeting them.
Exclusive lab tests and partnered research studies.
Collection and analysis of "best of" research data published by other research firms, labs, and service providers to the marketing field. We constantly review more than 500 research sources for data that might prove useful.
Do you have a suggestion to improve our services? Or, perhaps an idea for as research project you think we should be doing?
Please email suggestions to our research team at email@example.com
Do you have an inspirational story of customer-first marketing? Have you learned a great lesson through your marketing efforts recently? This is your opportunity to share your transferable principles with the MarketingSherpa audience.
We want to showcase you and your efforts to your fellow brand-side marketers. If you’re in PR, we want to hear about your brand-side clients. Yes, agencies and vendors are invited to talk about campaigns they have completed for clients, as long as some sort of results information is included and the client can be contacted for a quote.
We shine a light on marketers' efforts in two ways:
Written case studies that are distributed in MarketingSherpa newsletters (e.g. Make Your Customer the Hero: How HCSS saw a 54% increase in annualized revenue without mentioning the product)
Interviews onstage at MarketingSherpa Summit (e.g. Customer-First Marketing: How Optum generated closed contract revenue of $52 for every dollar invested)
You don't have to write any case studies for us — we do all our own research and writing. Just suggest folks for us to interview.
No, we do not currently seek or accept editorial submissions from outside writers. Our content is researched and written in-house.
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MarketingSherpa does not accept advertising in our email newsletters, website or Benchmark Guides. However, we do accept a limited number of sponsors and exhibitors for our annual Summits. These are *unrelated* to speaking. (We practice strict editorial church and state.)
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Marketing 101: What are widows and orphans (in design)?
How Rosetta Stone’s Focus on Value Proposition and Customer Motivation Increased Conversion Rates Across Multiple Channels
Do you have a story of customer-first marketing?
We want to showcase your efforts to your fellow brand-side marketers.
To be considered for a case study…